{"id":76211,"date":"2019-07-29T14:24:34","date_gmt":"2019-07-29T17:24:34","guid":{"rendered":"http:\/\/pharmaceuticalconsultoria.com.br\/blogs\/?p=69081"},"modified":"2024-04-15T11:39:03","modified_gmt":"2024-04-15T14:39:03","slug":"impacto-da-visitacao-medica-e-marketing-farmaceutico","status":"publish","type":"post","link":"https:\/\/pharmaceuticalconsultoria.com\/impacto-da-visitacao-medica-e-marketing-farmaceutico\/","title":{"rendered":"Impacto da Visita\u00e7\u00e3o M\u00e9dica e Marketing Farmac\u00eautico"},"content":{"rendered":"<p><strong>Um estudo impactante<\/strong>\u00a0foi realizado pela\u00a0<strong>renomada<\/strong>\u00a0Universidade Federal de Santa Maria (UFSM), Departamento de Estat\u00edstica, localizada em Santa Maria, RS, Brasil. Este estudo\u00a0<strong>revelou<\/strong>\u00a0o impacto significativo da visita\u00e7\u00e3o m\u00e9dica sobre a opini\u00e3o do m\u00e9dico prescritor. Vamos\u00a0<strong>explorar<\/strong>\u00a0os resultados mais relevantes:<\/p>\n<p><strong>Primeiramente<\/strong>, \u00e9 importante notar que 62,50% dos m\u00e9dicos da amostra acreditam que a influ\u00eancia do representante na decis\u00e3o da prescri\u00e7\u00e3o \u00e9 \u201cm\u00e9dia\u201d.\u00a0<strong>Al\u00e9m disso<\/strong>, 23,68% julgaram que essa influ\u00eancia \u00e9 \u201calta\u201d.\u00a0<strong>Contrastando<\/strong>\u00a0com essas opini\u00f5es, apenas 13,82% acreditam que a influ\u00eancia do representante na decis\u00e3o da prescri\u00e7\u00e3o do medicamento \u00e9 \u201cbaixa\u201d.<\/p>\n<p><strong>Surpreendentemente<\/strong>, nenhum dos m\u00e9dicos da amostra escolheu a op\u00e7\u00e3o que a presen\u00e7a do representante \u201cn\u00e3o influencia\u201d na decis\u00e3o da prescri\u00e7\u00e3o do medicamento.\u00a0<strong>Ao somar<\/strong>\u00a0as op\u00e7\u00f5es \u201calta\u201d e \u201cm\u00e9dia\u201d, chegamos a um total de 86,18% dos m\u00e9dicos da amostra que acreditam ser influenciados pelos representantes na hora da prescri\u00e7\u00e3o.<\/p>\n<p><strong>Quando questionados<\/strong>\u00a0sobre a import\u00e2ncia do \u201cvisual aid\u201d, muitos m\u00e9dicos pesquisados posicionaram-se em favor do material.\u00a0<strong>Foi verificado<\/strong>\u00a0que 48,68% dos m\u00e9dicos classificam o \u201cvisual aid\u201d como \u201cmuito importante\u201d.\u00a0<strong>Adicionalmente<\/strong>, 31,58% acham que o material \u201ctem alguma import\u00e2ncia\u201d.\u00a0<strong>Por outro lado<\/strong>, 15,80% atribuem a ele uma \u201crazo\u00e1vel import\u00e2ncia\u201d. E, por fim, apenas 3,94% n\u00e3o veem \u201cimport\u00e2ncia alguma\u201d neste recurso.<\/p>\n<p><strong>Com base nesses dados<\/strong>, pode-se inferir que as farm\u00e1cias de manipula\u00e7\u00e3o devem investir cada vez mais neste tipo de apelo promocional.<\/p>\n<p><strong>Este estudo evidenciou<\/strong>\u00a0que a classe m\u00e9dica \u00e9 favor\u00e1vel \u00e0s a\u00e7\u00f5es de mercado desenvolvidas pelos laborat\u00f3rios farmac\u00eauticos.\u00a0<strong>Destaca-se<\/strong>\u00a0que a presen\u00e7a do propagandista \u00e9 de fundamental import\u00e2ncia para a atualiza\u00e7\u00e3o m\u00e9dica.\u00a0<strong>Al\u00e9m disso<\/strong>, a venda pessoal, com a presen\u00e7a de um representante de marketing (propagandista) exercendo a comunica\u00e7\u00e3o entre a empresa e o m\u00e9dico, tem se mostrado eficaz.<\/p>\n<p><strong>Tamb\u00e9m ficou constatado<\/strong>\u00a0que o marketing de relacionamento \u00e9 relevante como meio de fidelizar o m\u00e9dico na prescri\u00e7\u00e3o dos medicamentos farmac\u00eauticos.\u00a0<strong>Portanto<\/strong>, pode-se inferir que as farm\u00e1cias de manipula\u00e7\u00e3o devem investir cada vez mais neste tipo de apelo promocional.<\/p>\n<p><a href=\"https:\/\/pharmaceuticalconsultoria.com\/loja\/\">https:\/\/pharmaceuticalconsultoria.com\/loja\/<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/pharmaceuticalconsultoria\/\">https:\/\/www.instagram.com\/pharmaceuticalconsultoria\/<\/a><\/p>\n<p><strong>Palavras-chave foco:<\/strong><\/p>\n<ul>\n<li>Visita\u00e7\u00e3o m\u00e9dica<\/li>\n<li>Influ\u00eancia do representante<\/li>\n<li>Prescri\u00e7\u00e3o m\u00e9dica<\/li>\n<li>Visual aid<\/li>\n<li>Farm\u00e1cias de manipula\u00e7\u00e3o<\/li>\n<li>A\u00e7\u00f5es de mercado<\/li>\n<li>Atualiza\u00e7\u00e3o m\u00e9dica<\/li>\n<li>Marketing de relacionamento<\/li>\n<li>Medicamentos farmac\u00eauticos<\/li>\n<\/ul>\n<p><strong>Frases-chave foco:<\/strong><\/p>\n<ul>\n<li>\u201cImpacto da visita\u00e7\u00e3o m\u00e9dica na opini\u00e3o do m\u00e9dico prescritor\u201d<\/li>\n<li>\u201cInflu\u00eancia do representante na decis\u00e3o da prescri\u00e7\u00e3o\u201d<\/li>\n<li>\u201cImport\u00e2ncia do visual aid na opini\u00e3o dos m\u00e9dicos\u201d<\/li>\n<li>\u201cInvestimento em apelo promocional por farm\u00e1cias de manipula\u00e7\u00e3o\u201d<\/li>\n<li>\u201cFavorabilidade da classe m\u00e9dica \u00e0s a\u00e7\u00f5es de mercado dos laborat\u00f3rios farmac\u00eauticos\u201d<\/li>\n<li>\u201cImport\u00e2ncia do propagandista para a atualiza\u00e7\u00e3o m\u00e9dica\u201d<\/li>\n<li>\u201cEfic\u00e1cia da venda pessoal na comunica\u00e7\u00e3o entre a empresa e o m\u00e9dico\u201d<\/li>\n<li>\u201cRelev\u00e2ncia do marketing de relacionamento na fideliza\u00e7\u00e3o do m\u00e9dico na prescri\u00e7\u00e3o dos medicamentos farmac\u00eauticos\u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Um estudo impactante\u00a0foi realizado pela\u00a0renomada\u00a0Universidade Federal de Santa Maria (UFSM), Departamento de Estat\u00edstica, localizada em Santa Maria, RS, Brasil. Este [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":76989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[590],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impacto da Visita\u00e7\u00e3o M\u00e9dica e Marketing Farmac\u00eautico<\/title>\n<meta name=\"description\" content=\"Impacto da Visita\u00e7\u00e3o M\u00e9dica e Marketing Farmac\u00eautico: \u00e9 relevante como meio de fidelizar o m\u00e9dico na prescri\u00e7\u00e3o dos medicamentos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharmaceuticalconsultoria.com\/impacto-da-visitacao-medica-e-marketing-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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